After only his second season in business, Women's Wear Daily hailed Byron Lars as "Rookie of the Year." His notoriety also led to his designing a limited edition of designer Barbie dolls for Mattel. Byron then launched his "Byron Lars Beauty Mark" collection, a cotton Lycra shirting based offering which has since been expanded to include knits, sportswear and dresses in addition to the chic and sexy shirts for which the line is highly known.